Last updated: October 16, 2026
This reference brings together recent, published figures for people writing about the U.S. beauty and personal-care market. Each statistic links directly to the source that reported it.
2024 U.S. beauty and personal care statistics
$978
Average annual household spending on personal care
U.S. consumer units spent an average of $978 on personal care products and services in 2024, up 2.9% from 2023.
U.S. Bureau of Labor Statistics, Consumer Expenditures in 2024, released December 19, 2025.$33.9B
U.S. prestige beauty sales
U.S. prestige beauty dollar sales reached $33.9 billion in 2024, a 7% increase from the previous year.
Circana, U.S. Beauty Industry Sales Grow for the Fourth Consecutive Year, February 11, 2025.+3%
Mass-market beauty sales growth
U.S. mass-market beauty sales increased 3% in 2024 compared with the prior year.
Circana, U.S. Beauty Industry Sales Grow for the Fourth Consecutive Year, February 11, 2025.+12%
Prestige fragrance sales growth
Fragrance was the fastest-growing prestige beauty category in 2024, with dollar sales up 12% year over year.
Circana, U.S. Beauty Industry Sales Grow for the Fourth Consecutive Year, February 11, 2025.+94%
Mass-market body spray sales growth
Mass-market body spray dollar sales rose 94% in 2024, according to Circana’s U.S. beauty market report.
Circana, U.S. Beauty Industry Sales Grow for the Fourth Consecutive Year, February 11, 2025.+32%
Mass-market hair fragrance sales growth
Mass-market hair fragrance dollar sales increased 32% in 2024, reflecting continued movement in fragrance formats.
Circana, U.S. Beauty Industry Sales Grow for the Fourth Consecutive Year, February 11, 2025.What the figures show
Household spending data captures a broad personal-care category that includes cosmetics, skincare, hair care, oral hygiene, haircuts, and manicures. Market figures from Circana describe the U.S. mass and prestige beauty markets, not every beauty purchase made in the country.
Together, the sources point to a beauty market where practical daily care remains part of household budgets, while fragrance and adjacent formats showed notable sales growth in 2024.
Methodology and sources
This page uses published figures from the U.S. Bureau of Labor Statistics Consumer Expenditure Surveys and Circana’s U.S. beauty-market reporting. Dollar figures and growth rates are presented as each source reported them. The page is reviewed monthly, or sooner when a key source publishes newer data.
- U.S. Bureau of Labor Statistics: household spending in 2024
- Circana: U.S. beauty industry sales in 2024
Cite this page
Organik Beauty. “U.S. Beauty & Personal Care Statistics: 2024 Market & Spending Snapshot.” Updated October 16, 2026. https://organikbeautyskin.com/beauty-statistics